What VRChat creators can sell online
The VRChat creator economy splits into two product types with different audiences, platforms, and price points. Understanding which category your work fits in shapes every decision from format choice to where you list.
| Product type | Format | Buyer | Price range |
|---|---|---|---|
| Avatar base mesh | GLB, FBX, OBJ, .blend | Creators who rig/texture their own avatar | $5–$80 |
| Original character model | GLB with rig + shape keys | Collectors, streamers, VTubers | $20–$250 |
| VRM avatar (ready-to-use) | .vrm | VSeeFace, Resonite, ChilloutVR users | $10–$120 |
| VRChat Unity package | .unitypackage | VRChat users who want instant upload | $15–$200 |
| Prop / accessory for avatars | GLB, FBX, STL | Avatar customizers | $2–$25 |
Base meshes and character models are the most versatile products to sell. A well-crafted GLB with a clean rig and expression blend shapes sells to VRChat users (who import through Unity), VSeeFace streamers (who use VRM directly), Resonite users, game developers, and VTuber agencies — all from a single listing.
VRChat avatar formats: what to export and sell
Unlike game assets where GLB dominates, the VRChat ecosystem uses multiple formats depending on the target platform. Offering a ZIP with multiple formats in your download significantly widens your buyer pool.
GLB / GLTF (recommended primary format)
GLB preserves PBR materials, armature rigs, animations, and blend shapes (morph targets / shape keys) in a single portable file. Buyers can import it into Blender for modification, then export to Unity/VRChat SDK or use UniVRM to create a .vrm. On Proofly, GLB files render in the in-browser 3D viewer with full material and animation playback — so buyers can inspect your avatar's rig, expressions, and textures before purchasing.
- ✓Include blend shapes: At minimum include Blink_L and Blink_R. For premium listings, add a full VIVE / ARKit expression set (Joy, Angry, Sorrow, Surprised, A/I/U/E/O visemes). Buyers in VTuber and streaming communities pay 2–3× more for complete expression sets.
- ✓Bake all textures: Blender procedural nodes do not export to GLB. Bake your materials to 2K or 4K PBR maps (Albedo, Normal, Metallic-Roughness, Emission) before export.
- ✓Name bones correctly: Use a VRChat-compatible Humanoid bone naming (Hips, Spine, Chest, Neck, Head, LeftUpperArm, etc.). This lets buyers set up the Unity Humanoid avatar descriptor in minutes instead of hours.
VRM format (for VSeeFace, Resonite, ChilloutVR)
VRM is the standard avatar format outside VRChat — used by VSeeFace (face-tracking VTubing), Resonite (social VR), and ChilloutVR. Export from Blender using the UniVRM Blender export plugin. Including a .vrm in your ZIP download means your avatar works immediately on multiple platforms without the buyer needing Unity.
FBX (for Unity and Maya pipelines)
FBX is preferred by buyers working in Unity without a Blender intermediate step. Include FBX for buyers who import directly into a Unity project for VRChat SDK setup. Unity handles FBX humanoid remapping well when bone names follow the standard convention.
ZIP package (best for maximizing sales)
A ZIP containing GLB + FBX + Blender .blend + VRM + texture maps sells to every type of buyer. Price this package 30–50% higher than a single-format listing. On Proofly, ZIP uploads are fully supported and files inside are listed as individual downloadable components — buyers see exactly what they're getting before they buy.
Where to sell VRChat avatars: platform comparison 2026
The VRChat creator community sells through a handful of platforms. Each has different commission structures, audience demographics, and features for 3D model files specifically.
| Platform | Commission | 3D viewer | Piracy tracing | Best for |
|---|---|---|---|---|
| Proofly | 0% | ✓ Full WebGL | ✓ HiddenMark™ | GLB, FBX, OBJ, ZIP |
| Booth.pm | 5.6% + payment fees | No | No | VRChat / VTuber JP audience |
| Gumroad | 10% | No | No | Creators with existing audiences |
| Patreon | 8–12% | No | No | Monthly subscription, WIP access |
| Sketchfab Store | 30% | Yes | No | General 3D assets |
| CGTrader | 30–70% | Limited | No | Game & professional 3D |
| Own website | Payment processor only (~3%) | Build it yourself | No | Established creators with traffic |
Dual listing strategy
Most VRChat creators benefit from listing in two places: Proofly for organic discovery (buyers browsing a 3D model marketplace) and your existing social channels (Twitter/X, VRChat community servers, VTuber Discord) pointing to whichever platform your audience prefers. You own the files — unless a platform requires exclusivity for higher royalties, there's no reason to list in only one place.
Protecting your VRChat avatar from ripping and leaking
Avatar ripping and leaking are among the most common issues in the VRChat creator community. “Ripping” refers to extracting an avatar directly from VRChat's cache — even from PC-only avatars — using freely available tools. Leaking refers to a legitimate buyer sharing your purchased file in Discord servers, Telegram groups, or free-download sites.
Standard protection approaches fail for different reasons:
- ✗VRChat “private” / “friends only” avatars: Cache-ripping tools can extract any avatar visible to the client, regardless of privacy settings. Once your avatar is used in-game, it can be extracted.
- ✗Visible watermarks on the mesh: A buyer downloads the file, removes the watermark mesh in Blender in under a minute, and shares the clean version. Visible watermarks only protect screenshots, not the 3D file.
- ✗Selling only Unity packages: Unity .unitypackage files contain the mesh, textures, and materials in extractable form. A buyer can open the package and pull out the FBX/GLB assets directly.
- ✗Terms of service / EULA: Legal language deters honest buyers, not bad actors. And without evidence tying a leaked copy to a specific buyer, a DMCA takedown has no named respondent.
How HiddenMark™ solves the leaking problem
Proofly's HiddenMark system embeds an invisible steganographic identifier directly into the mesh geometry at the vertex level on every paid download. The modification is imperceptible — no visual change, no polygon count change, no effect on rigging or animation. The watermark survives common mesh operations like re-importing, merging, and re-exporting.
When a leaked avatar base appears in a VRChat Discord server or on a piracy site, you download the leaked file and upload it to proofly.store/hiddenmark → Verify tab. Within seconds, you get the specific buyer's username and purchase date.
With that evidence, you can: file a DMCA with a named respondent, ban the buyer from future purchases, and in serious cases pursue a chargeback dispute. More practically, the existence of traceable watermarks deters sharing in the first place — many buyers who would otherwise “share with friends” reconsider when they know the file is uniquely tied to their purchase.
HiddenMark is enabled per-model in your Proofly upload settings and applies automatically to every download thereafter — no action required per sale.
How to price your VRChat avatar bases in 2026
VRChat avatar pricing is driven by quality signals that experienced buyers recognize immediately. The difference between a $10 base and a $60 base isn't just aesthetics — it's specific technical features that affect how long the buyer spends setting up the avatar.
| Tier | Price range | What justifies it |
|---|---|---|
| Entry base | $5–$20 | Clean humanoid mesh, basic rig, UV-unwrapped, no textures |
| Mid-tier base | $20–$60 | PBR textures, blink blendshapes, Humanoid-ready bone names, optional FBX |
| Premium base | $60–$150 | Full ARKit/VIVE expression set, tongue/teeth/eyelid topology, game-optimized poly count, VRM included |
| Original character (OC) | $50–$250+ | Unique design, full outfit with toggles, accessories, LOD meshes, upload guide |
| Avatar prop / accessory | $2–$25 | Clothing piece, weapon, accessory for combining with purchased bases |
Pricing signals that move VRChat buyers
- →Polygon count: State the exact triangle count in your listing (e.g., “14,800 tris — Poor-rated for PC, Excellent for Quest”). Buyers know exactly what Performance Rank they'll get. A Quest-optimized base commands a 20–30% premium because it widens the avatar's usable audience.
- →Texture atlas type: A fully atlased single-material base (all textures packed into one map) is significantly easier to set up than a multi-material base. Buyers pay more for atlased because it means fewer draw calls in VRChat and a simpler Unity setup.
- →Upload tutorial: Including a written or video guide for importing into Unity with the VRChat SDK turns a $25 base into a $40 base for newer buyers. The incremental work is low; the perceived value is high.
- →Commercial license clarity: State clearly whether buyers can use the base for paid commissions. A “commercial use allowed” license justifies a 1.5–2× price increase because commission artists can generate income using your base.
- →HiddenMark badge: Displaying “HiddenMark™ protected — each download uniquely watermarked” in your listing signals that you take your work seriously and signals quality to buyers who have been burned by pirated bases.
Step-by-step: publishing your first avatar base on Proofly
- 1Prepare your export files
Export GLB from Blender (File → Export → glTF 2.0 → include armature, shape keys, materials). Optionally export FBX alongside. Bake all procedural materials to image textures before export. ZIP the GLB + FBX + texture maps + any setup guides into a single download package.
- 2Create your Proofly account
Sign up at proofly.store/signup. Connect Stripe via Creator Dashboard → Earnings → Connect Stripe to receive payouts. The onboarding takes under 5 minutes.
- 3Write a technical title with keywords
Lead with what buyers search. Instead of “My cat girl base”, write “Neko Cat Girl Avatar Base — VRChat/VSeeFace Ready GLB + FBX, 12k Tris, ARKit Blendshapes, Commercial License”. Include the platform compatibility, poly count, and license type in the title itself.
- 4Upload renders and a reference sheet
Use Blender Cycles to render your avatar from multiple angles: front, side, back, and a 3/4 view. Include a wireframe render to show mesh density — buyers in the VRChat community actively check topology. A color reference sheet showing texture seams and UV layout adds significant trust.
- 5Enable HiddenMark™
Toggle “Enable HiddenMark Watermarking” in the upload form. Every paid download will have a unique invisible watermark embedded at the vertex level. If the file leaks, you can identify exactly which buyer's copy was shared in under 30 seconds.
- 6Write a detailed technical description
Buyers need specifics before purchasing: polygon count (faces / tris), texture resolution, bone count, expression list (blink, visemes, emotions), software tested in (Blender version, Unity version, VRChat SDK version), and what's included in the download package. A detailed technical spec reduces buyer uncertainty and reduces refund requests.
- 7Publish and share in relevant communities
Post your listing link in VRChat-focused communities: VRChat's official Discord, r/VRchat, VTuber asset-sharing Discords, and Twitter/X with hashtags like #VRChat #VRChatAssets #VTuberAssets. Your first few sales generate reviews that make subsequent sales easier.
Realistic income from selling VRChat avatar bases
Avatar base sales can be passive income — once listed, a quality base continues selling to new VRChat users without any ongoing effort. Growth is typically slow for the first 2–3 months, then accelerates as you accumulate reviews and your profile gains visibility in search results.
| Stage | Catalog size | Monthly revenue | Key milestones |
|---|---|---|---|
| Starting out | 1–3 bases | $0–$100 | First sale, first review |
| Building reputation | 3–10 bases | $100–$600 | Community recognition, repeat buyers |
| Established creator | 10–25 bases | $600–$3,000 | Commission artists using your bases |
| Top creator | 25+ bases + accessories | $3,000–$10,000+ | Bases used in streamer/agency avatars |
The VRChat community's creator economy is concentrated among a relatively small number of well-known base creators whose meshes are used by thousands of commission artists. Reaching the top tier typically requires consistent quality, active community presence, and a distinctive style that makes your bases recognizable.
The compounding effect of commission artists using your base is significant: every avatar uploaded to VRChat using your base is seen by other users, who may track it back to your listing. Many top base creators get their best marketing from other people's avatar showcases on Twitter/X and YouTube.
Frequently asked questions
Can you make money selling VRChat avatars?▼
What is the difference between a VRChat base and a VRChat avatar?▼
How do I export a VRChat-compatible avatar from Blender?▼
Why are VRChat avatars getting ripped and what can I do?▼
Can I sell VRChat avatar bases on multiple platforms at once?▼
Start selling your VRChat avatar bases today
List your first avatar base in under 10 minutes. 0% commission, an in-browser 3D viewer so buyers inspect your mesh before purchasing, and HiddenMark™ watermarking on every download.